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Search Results: iPhone

  • ENVIRONMENT

    Apple's iPhone illustrates 'feature creep' scourge

    • James Massola
    • 11 July 2007
    4 Comments

    New features, whether we need them or not, have become the hook used to capture new customers. The past fortnight's scramble for the iPhone in the US has shown that consumers are only too willing to pay for features they will probably never need.

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