Search Results: CommInsure

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  • MEDIA

    CommInsure exposé proves spin doesn't always win

    • David James
    • 15 March 2016
    7 Comments

    Most spin doctors are either former journalists, who have personal experience in how the industry works. If a story appears in the media, it is more often than not because some spin merchants want it to be there. Happily, there are exceptions. Gold Walkley winner Adele Ferguson did a brilliant exposé of the insurance industry that was definitely not on any spin doctor's agenda. Indeed it was a demonstration that spin has its limitations if the journalist is skilled enough to get beyond the wall.

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