Search Results: CommInsure
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MEDIA
- David James
- 16 March 2016
7 Comments
Most spin doctors are either former journalists, who have personal experience in how the industry works. If a story appears in the media, it is more often than not because some spin merchants want it to be there. Happily, there are exceptions. Gold Walkley winner Adele Ferguson did a brilliant exposé of the insurance industry that was definitely not on any spin doctor's agenda. Indeed it was a demonstration that spin has its limitations if the journalist is skilled enough to get beyond the wall.
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