Search Results: Miquela Sousa

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    Miquela Sousa and the rise of fake influencers

    • Claire Hubble
    • 09 July 2018

    On the face of it, Miquela is the same as any other ‘influencer’. But behind her normcore sunglasses, Miquela is dead. Orchestrating her content is Brud, an LA-based tech startup masterminded by Sara DeCou and Trevor McDefries. The more interesting question is not who Miquela is, but why she matters. Because Miquela holds up a mirror to how we construct our own online personas.


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