Search Results: astroturfing

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  • MEDIA

    Uprooting fake online activism

    • Fatima Measham
    • 02 October 2011
    7 Comments

    Much marketing deceives. The problem with the fake grassroots activism known as astroturfing is that it artificially inflates numbers to provide a semblance of legitimacy. This is why it has become the strategy of choice for propagating fringe views such as climate denialism.

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