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Elite athletes wear Nike. Celebrities wear Nike. Beautiful people. People who take their sports seriously. Well, that's what decades of advertising around the little swooshy tick and 'Just Do It' trademark told us. Fat girls don't deserve to wear Nike because they are supposed to feel ashamed of their ample girths. They should exercise, of course, but in sackcloth and ashes, with downcast faces, signalling they understand their moral depravity. Some people, it seems, still feel that's the way it should be.