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Every year children aged six to 13 spend around $328 billion of their own money, and influence another $2 trillion of parental spending. Children under eight are not equipped to understand an advertiser's intent. They take ads as helpful, truthful information.
Our children are not our children. They live in a world saturated in brands, commercialism and all manner of hyped-up toys. So when, over a pre-dawn hot chocolate, our son told us he wanted to buy a Ninja Turtle, we just smiled.
Disability is sometimes a matter of perspective
Tania Andrusiak reviews Affluenza, by Clive Hamilton and Richard Denniss.