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Behind the slick advertising and high-tech veneer of on demand apps and services lies a bleak, hazardous and often dangerous reality: tens of thousands of people are working at the fringe of the labour market as delivery riders and personal chauffeurs. When you remove all the tech, the sizzle and pop, it’s little more than modern day iteration of old-school precarious piece work arrangements.
When you are in the business of exploiting people, language matters. A recently leaked document from Deliveroo is geared to emphasising that the people who deliver food for Deliveroo are and should remain independent contractors, not employees. In 2016, a Unions NSW report into the employment practices of gig-economy company AirTasker categorised the online labour market as 'unregulated Taylorism within a Dickensian marketplace where workers compete for bite-sized fragments of labour'.