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Keywords: Anti-Vaccination Lobby


    The ills and thrills of talking about science

    • Ketan Joshi
    • 06 April 2016

    When Alan Alda was 11, he threw a simple inquiry to his teacher. What's a flame? The response he received was less than satisfying. 'All I heard from the teacher was "it's oxidation". That didn't explain anything to me.' It's a neat illustration of a modern problem. Merely presenting over-simplified factoids is no longer sufficient in a world filled with phenomena like climate denial and the anti-vaccination lobby. For science to be communicated effectively, it needs to spark passion and excitement.