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Apple has been in hot water for years about the ethics of the manufacture of their devices. Yet iPhone fans gleefully fork out more money every September when the next version is ceremoniously revealed. This circus has become so normalised, most of us hardly blink an eye. How many people ask themselves whether the upgrades in the technology are worth getting a new phone every year? More importantly, how many people question the real-world costs that their purchase entails?
New features, whether we need them or not, have become the hook used to capture new customers. The past fortnight's scramble for the iPhone in the US has shown that consumers are only too willing to pay for features they will probably never need.