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Why musicians are the canaries in the coal mine

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Terry Noone |  20 August 2017

 

To get a good idea of where employment practices are headed, a good place to start is the music industry. Musicians have been the canary in the coalmine. The gradual removal of their work place rights, and even basic remuneration, points to what happens when there are no effective constraints on employers’ behaviour. Instead, they are being offered ‘exposure’—and, as one muso quips, ‘you can die of exposure.’

xxxxxFirst, a little context. In 1907, Justice Higgins made the point that wages should be sufficient to maintain workers and their families in “…frugal comfort...” (it was known as the Harvester case). The idea was derived directly from Leo xiii’s encyclical Rerum Novarum and provided a method of balancing the competing interests of employers and employees.

In recent years, that principle has come under serious threat, and the commercial music industry provides an example of just how far it can be diluted. Commercial venues only hire bands because they attract crowds. Bands know that they must attract a crowd if they want to be paid reasonably. The traditional way to achieve this was to play a popular repertoire presented in an entertaining manner to ensure repeat customers. It gave bands a path to follow in developing their acts. Successful musicians, in this view, were those who derived a living income from their musical activities: working musicians.

It is a reasonable arrangement and creates a supply and demand relationship between venues and bands. The amount of properly paid work for musicians under this system is potentially vast. Musicians’ employment, which is covered by a series of awards that govern minimum pay including penalty loadings, meant that musicians could, and often did, take venues or promoters to industrial tribunals if they were underpaid—although usually they were paid considerably higher than these minimums.

It all changed when new profit/risk sharing arrangements were introduced, such as the ‘door deal’. The industrial relationship between venues and musicians could now be construed as a contractual, rather than an employment, one. It meant awards were potentially no longer enforceable.

Meanwhile, a coalition of large promoters, recording companies, music managers and broadcast media— which constitute the ‘Music Industry’—pushed a different view. For obvious reasons of self interest, they consider that only those who create original music are musicians, and that they should aim, after a period of ‘paying your dues’, to secure a recording contract, engage a manager and enter into competition with other original acts to become famous and consequently derive high returns from both recording sales and public performance.

The tools that the music industry traditionally uses are media airplay, promotion and widespread distribution of recorded product. If an act is not chosen for a shot at success, those tools are not available. Although the internet has changed how the tools are applied, the industry’s power remains.

Consequently, only a very small number of acts can actually achieve sufficient notoriety to make even a modest income. The proportion of musicians who receive more than a pittance from recording sales under this system is so small as to be statistically negligible.  

 

"This whole chilling story provides an early insight into how bad things can get for Australian workers."

 

Nevertheless, the idea that musicians should only perform their own compositions became pervasive, along with the notion that this is the only way that musicians become ‘artists’. It probably owes something to a nostalgic echo from the Romantic poets. Of course, the Romantics were people of independent means who could afford to deride the notion of earning an income.

The myth has been fostered by music journalism that concentrates on the perceived political and social content of music, and especially the lyrics. This school embraces the music industry’s myth wholeheartedly.

It meant that a large number of acts emerged whose product was unfamiliar to the public and so not capable of attracting regular large audiences. These musicians fervently believed that they could all ‘succeed’ if only they were given the opportunity of sufficient exposure.

The final stage was the creation of a business model which eliminated the payment for product. Even if they had eliminated risk with door deals, venues were reluctant to hire unknown bands because they would not attract a crowd. Some venues realised that there was a large pool of musicians who were prepared to work for little or no money to get ‘exposure’.

Any band could drum up 30 or 40 people for what they saw as their big opportunity, merely by using family and friends. They might be able to do it only once or twice, but that did not trouble the venue because the supply of willing bands was enormous. As long as the venue used three, four, or even five bands the venue would be full and the outlay no greater.  

Because of the size of venues, and the door charge that the public will accept, it was impossible for musicians to make anything like a reasonable income—or anything at all—under this model. Worse, under some versions of the model, bands are required to pay overheads meaning they not infrequently have to ‘pay to play’.

Venues, meanwhile, have a sound business model based on eliminating any rights for the workers who make it function. The final irony is that governments of all political stripes not only accept this model, they support it.

This whole chilling story provides an early insight into how bad things can get for Australian workers. There are strong echoes of it in the removal of penalty rates, the long list of employers found underpaying workers, the casualisation of employment and the replacement of employees with contractors such as the latest scandal of cleaners in Victorian schools. We ignore it at our peril.

 

 


David JamesTerry Noone is a teacher and was formerly the Federal Secretary of the Musicians Union of Australia.

 


Terry Noone


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Music ain't a job! I remember when muso's, like cricketers and footballers, played because they loved their music and their sports and worked in 'proper' jobs for their sustenance. Then the exploiters arrived, making money out of the amateurs' talents. Then came the unions and in return for subscriptions and power wielded through boycotts turned a human social pastime into an essential occupation and made people pay for their enjoyment. We humans are a wonderfully destructive mob!

john frawley 21 August 2017

Absolutely spot on Terry. Sadly this is the way the neoliberal policies are going in this country. Sadly the workers party (Labour) have totally lost the plot .Workers lose out , employers win. Thank God I am now retired, but I sure feel for my kids' future.

Gavin 21 August 2017

My daughter is a musician, so I know how hard it is to make a living. But what about the publishing industry ? I am a published author with an Australian publishing company. My book retails at $34, and my royalty is $1 per book !!!!!!

John Gunson 21 August 2017

John Frawley, there was a time when farming wasn't a job, nor making spears. People can have hobbies like sport and music, but when businesses make money from the activity, and the athletes and artists give up valuable time in order to perform to a high standard, give me a good reason why they shouldn't be paid for their abilities and performance.

Lionel 23 August 2017

You ask a very difficult question, Lionel. I suppose payment for work is a variable and used to be based on productivity, hours spent, or quality of outcomes. In other words there was a judgement made regarding the value of the work. I find it difficult to relate the pay of sportsmen or entertainers for a performance lasting a couple of hours, for instance, to the payment to an unskilled labourer working on a high rise building site with all its dangers who is paid a pittance in comparison. Is the performance of an entertainer as valuable to society as the work of a nurse or paramedic? The relative pay of the latter two suggests that our society answers "NO" to that question. My answer to your question would be that there is nothing wrong with artists or athletes being paid for what they do provided that payment is in line with value relativities. If that were implemented, they would be receiving the pittance and having to sustain themselves in a "proper job". (Payments to footballers, for example, are obscene compared with payment to nurses). Of course, to maintain value relativity, society would go broke simply because the least valuable occupations in our society are often the most costly and to pay for value we simply couldn't afford it!

john frawley 24 August 2017

In my experience, musos perform because they love to perform, just like people write barely read novels or opinion pieces. In most cases, if music venues or websites such as this one had to pay award rates they wouldn't exist and therefore wouldn't provide a stage for musos or writers to perform. Would you be happier with that?

Mark 24 August 2017

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