AUSTRALIA
- Cherie Gilmour
- 03 November 2022
1 Comment
Gamification affects almost all our online activities, from communicating to shopping, with gaming elements omnipresent in the form of points, avatars, badges, leader boards, and real-life rewards. Stripping activities of their intrinsic value, virtually any online activity could be transformed into a challenge to win. Yet users make the mistake of focusing on the game rewards without seeing how the game itself is subtly changing behaviour.
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