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Rudd's rise from backbencher to Labor leader in the five years to 2006 was facilitated by his weekly presence on Channel 7's Sunrise. Here he created a persona seen as ordinary, trustworthy and familiar to the point of intimacy. Things went wrong when he was unable to work with colleagues to get things done for Australians who saw him as their mate.
Browsing the highlights and lowlights of the year, media treatment of vulnerable people has been a constant. The regrettable circumstances surrounding the suicide of nurse Jacintha Saldanha come to mind, but there are surprising moments when journalists have distinguished themselves with investigative reporting for the common good.