James Massola

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BOOKS

Marketing the Manchester myth  

Of particular interest are the chapters on the mythologising of the 'Busby Babes', the young team that perished in the Munich air disaster in 1958. White examines the impact of the disaster on the club's brand, and the manner in which it has been exploited.

SCIENCE AND TECHNOLOGY

Upgrading ourselves towards obsolescence  

Modern consumer society is structured so that we are constantly unhappy with what we have. Advertisers make us feel dissatisfied so we keep buying new things, which is good for the economy but bad for the environment. The 'upgrade cycle' pushes us to buy the latest and greatest, whether we need them or not. From 2 April 2007.

POLITICS

Canberra letter  

With two and a bit weeks to go until the election, there is still plenty of time for a knock-out blow to be landed by either side. Two local issues emerging above all others in the nation's capital. Both will have implications for the rest of the country.

THE AGENDA

Magazines must embrace the future  

The digital age has arrived. Some newspapers are struggling with just how much content to replicate online, and how it might be differentiated from print and whether people should pay for it. Magazines face similar, though not identical challenges.

THE AGENDA

From little things, big things grow  

ONLINE

'Don't be evil' a struggle for Google  

Channel 7's purchase of AFL players' medical records has highlighted privacy concerns. Most users of Google are not aware of the extent to which it compromises their privacy.

SCIENCE AND TECHNOLOGY

Apple's iPhone illustrates 'feature creep' scourge  

New features, whether we need them or not, have become the hook used to capture new customers. The past fortnight's scramble for the iPhone in the US has shown that consumers are only too willing to pay for features they will probably never need.

THE AGENDA

What Paris did next  

The big news recently has been Paris Hilton, the heiress and celebrity who is famous for being famous. Hilton has been in the news because she was sent to jail for drink driving. One wonders what all this has contributed to the sum of human existence.

APPLICATION

The cost of our friendship with the United States  

Jesuit peace activist John Dear is continuing the tradition of civil disobedience pioneererd by the Berrigan brothers in the 1960s. A month in Australia has convinced him that we want to give up our freedoms in order to become part of the new American Empire.

SCIENCE AND TECHNOLOGY

Upgrading ourselves towards obsolescence  

Modern consumer society is structured so that we are constantly unhappy with what we have. Advertisers make us feel dissatisfied so we keep buying new things, which is good for the economy but bad for the environment. The 'upgrade cycle' pushes us to buy the latest and greatest, whether we need them or not.

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