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Whole industries have sprung up dedicated to help alleviate climate stress. Tote bags. Metal straws. Zara has announced 100 per cent of its fabrics will be sustainable by 2025 while Apple has said it plans to eventually stop mining. All of this looks great, but it doesn't help the underlying issue: We are still buying way too much stuff.
Many people have been concerned about the effect of Coles' $1 milk on 'little' producers. They should look closer. Those producers are actually large companies, quite capable of fending for themselves, who have been putting the squeeze on farmers for decades.
It's time to scrutinise the rapid rise of the 'shopping green' movement in the US and elsewhere, and assess the sum total of its effect on the environment. By buying bottled water, organic food, or sunscreen, consumers are arguably shutting the healthy individual in and the threatening world out.