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The celebration of pragmatism in Australian politics obscures the role that ideology has always already played. In fact, one of the more stealthily ideological moves in Australian politics, generally made within that swirl of commitments people call ‘centrism’, is the de-politicisation of policy — the attempt to present policy as responsive to natural imperatives rather than to specific values and ideals.
In Orwell's 1984, the daily 'two-minutes hate' sees citizens gather to scream their loathing at images of Big Brother's enemy, Emmanuel Goldstein. The ritual has become so entrenched that what Goldstein is supposed to have said or done has become mostly forgotten and largely irrelevant. So now it is with Rudd.